Export KEY_ALG as a user build option

Export KEY_ALG as a user build option

The `KEY_ALG` variable is used to select the algorithm for key
generation by `cert_create` tool for signing the certificates. This
variable was previously undocumented and did not have a global default
value. This patch corrects this and also adds changes to derive the
value of `TF_MBEDTLS_KEY_ALG` based on `KEY_ALG` if it not set by the
platform. The corresponding assignment of these variables are also now
removed from the `arm_common.mk` makefile.

Signed-off-by: Soby Mathew <soby.mathew@arm.com>
Change-Id: I78e2d6f4fc04ed5ad35ce2266118afb63127a5a4